7 strategies for creating a Strengths-Based Culture

In connection with collaborations with several hundred companies and organizations, Gallup has identified a number of characteristics that have proven to be significant in relation to their strengths-based interventions. These companies and organizations typically work on developing a strengths-based culture through the following seven strategies:

Leadership Development

It is crucial to integrate elements of a strengths-based culture into leadership practices, starting at the top level of the organization. It is important that leadership is supportive, understands the concept, and can practice strengths-based leadership.

Team Leadership and Collaboration

Developing teams and employees from a strengths-based perspective. One of the greatest potential gains in cultivating a strengths focus lies in team leadership and collaboration.

Internal Communication

Create awareness and enthusiasm for a strengths-based focus. Strengths focus is a culture, and culture must be kept alive through communication that supports ongoing development.

Strengths Communities

Establish a strengths focus as an integrated and natural part of the company’s existing frameworks and procedures (e.g., one-on-one meetings, recruitment, development interviews, etc.). Implement strengths focus across all company processes and tools to gain the full benefit.

Replace Performance Management with Performance Development

Focus on employee development and recognition of strengths. Shift the emphasis from Performance Management to Performance Development.

Coaching

Build a network of strengths experts and culture carriers. Strengths development is a process that takes time. Coaches who can help uncover and develop strengths significantly enhance implementation effectiveness.

Brand Building

Connect the strengths-based culture with the company’s brand. A focus on strengths gives the company several advantages in areas such as employer branding and product branding. Studies show that the millennial generation prioritizes companies with a strengths-based culture.

The companies and organizations that gain the most from their strengths interventions are those with the most persistent and broad commitment to strengths. They weave it into the company’s DNA, maintaining a consistent focus on embedding a strengths-based culture through the seven strategies.